Effective Date: 1 November 2023 | Last Updated: 24 March 2026
Ballet Class Limited ("We", "Us", "Our") is committed to protecting and respecting your privacy. This Privacy Policy (together with Our Terms of Service) sets out how We collect, use, and protect any personal data you provide to Us, or that We collect about you, through your use of balletclass.com and any related communications.
Please read this policy carefully. By using Our website, you confirm that you have read and understood how We handle your personal data.
We may update this policy from time to time. Any changes will be posted on this page with an updated effective date, and where appropriate We will notify you by email.
Ballet Class Limited is the data controller responsible for your personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Registered address: Ballet Class Limited, 71–75 Shelton Street, London, WC2H 9JQ, United Kingdom
Email: support@balletclass.com
You may provide Us with personal data by registering an account, subscribing to Our service, completing forms on Our website, or corresponding with Us by email or other means. This may include:
• Your name, email address, postal address, and telephone number
• Billing and payment information
• Log-in credentials
• Communications and marketing preferences
• Any other information you choose to share with Us, including testimonials
Where you are gifting or sponsoring a subscription, We may also collect the name and email address of the recipient or sponsee.
When you visit Our website, We may automatically collect the following:
• Technical data including your IP address, browser type and version, operating system, and device information
• Usage data including pages visited, clickstream data, time spent on pages, and interaction data (such as scrolling and clicks)
• Location data (country code) for VAT and compliance purposes
We may receive personal data about you from the following sources:
• Authentication partners: If you register or log in using a third-party platform (such as a social media account), We will receive certain information from that platform to help create your account.
• Payment partners: Our payment provider, Stripe (stripe.com), may share limited data such as a payment token to enable Us to process transactions. We do not receive or store your full card details.
• Gift and sponsorship: We may receive your name and email address from someone gifting or sponsoring a subscription for you.
• Analytics providers: We may receive aggregated analytical data to help Us understand how Our website is used.
We use cookies — small files stored on your device — to help operate Our website and improve your experience. Some cookies are strictly necessary for the platform to function; others are used for analytics or affiliate tracking.
Strictly necessary cookies cannot be disabled as they are essential for the platform to operate. Other cookies that are not strictly necessary will only be set with your consent, which you can manage via Our cookie consent tool.
user_utm_source, user_utm_medium, user_utm_term, user_utm_content, user_utm_campaign Purpose: Tracks the marketing source of your visit (UTM parameters) Provider: Uscreen Expiry: Session
user_referrer / referer Purpose: Tracks the website from which you arrived Provider: Uscreen Expiry: Session
affiliate Purpose: Identifies the affiliate associated with your session or purchase Provider: Uscreen / Affiliate provider Expiry: Session
country_code Purpose: Records your country for VAT purposes Provider: Uscreen Expiry: Session
ip_address Purpose: Collects your IP address for security and compliance Provider: Uscreen Expiry: Session
agent Purpose: Records your device and browser version Provider: Uscreen Expiry: Session
started_at Purpose: Timestamp for the start of your session Provider: Uscreen Expiry: Session
initialized Purpose: Initialises the session cookie framework Provider: Uscreen Expiry: Session
uscreen2session Purpose: Manages your login session across pages Provider: Uscreen Expiry: Session
JSESSIONID Purpose: Session identifier for infrastructure monitoring Provider: NewRelic.com Expiry: Session
We use your personal data for the following purposes:
• Providing and administering Our subscription services, including billing and account management
• Processing payments and managing sponsorships and gifted subscriptions
• Communicating with you about your account and any changes to Our services
• Providing customer support and responding to queries and complaints
• Improving Our website and services through analytics and research
• Sending you marketing communications where you have consented, or where We have a legitimate interest in doing so
• Complying with legal and regulatory obligations
• Keeping Our website secure and preventing fraud
Under UK GDPR and EU GDPR, We are required to have a lawful basis for processing your personal data. The table below sets out the basis on which We process your data:
Type of Processing
Lawful Basis
Carrying out our contractual obligations (e.g. providing subscriptions)
Performance of a contract
Sending marketing communications to new subscribers or prospects
Consent
Sending marketing communications to existing customers
Legitimate interests
Setting non-essential cookies
Consent
Setting strictly necessary cookies
Legitimate interests
Analytics and website improvement
Legitimate interests
Fraud prevention and platform security
Legitimate interests
Compliance with legal obligations (e.g. tax records)
Legal obligation
We do not use automated decision-making or profiling in a way that produces legal or similarly significant effects on you.
We will not sell your personal data to any third party. We may share your data in the following circumstances:
• Service providers: We share data with trusted third parties who help Us operate Our platform, including Uscreen (our hosting provider), Stripe (our payment processor), and NewRelic (our infrastructure monitor). These parties act as data processors on Our behalf and are contractually required to handle your data securely and in accordance with applicable law.
• Payment processing: Payment data is processed by Stripe, which acts as an independent data controller in accordance with its own privacy policy (stripe.com/gb/privacy). We do not receive or store your full card details.
• Legal requirements: We may disclose your data where required by law, court order, or regulatory authority, or where necessary to protect Our legal rights.
• Business transfers: In the event of a sale or transfer of all or part of Our business, your data may be transferred to the relevant third party.
Our website is hosted by Uscreen on servers located in the United States. As a result, your personal data will be transferred to and stored in the USA, which is outside the UK and European Economic Area (EEA).
We ensure that any such transfers are carried out in accordance with applicable data protection law, including:
• UK transfers to the USA: Transfers are made in reliance on the UK-US Data Bridge (where applicable) or appropriate safeguards such as UK International Data Transfer Agreements (IDTAs).
• EU transfers to the USA: Transfers to Stripe (based in Dublin and the USA) are made in reliance on Standard Contractual Clauses (SCCs) or other appropriate safeguards.
By using Our website, you acknowledge that your data may be transferred, stored, and processed outside the UK and EEA as described above.
We take the security of your personal data seriously and have implemented appropriate technical and organisational measures to protect it from unauthorised access, loss, destruction, or disclosure. These measures include active firewall protection, two-factor authentication, and malware scanning.
We limit access to your personal data to those employees, contractors, and service providers who have a legitimate business need to access it. All such parties are subject to confidentiality obligations.
We have procedures in place to deal with any suspected personal data breach and will notify you and the relevant supervisory authority where We are legally required to do so.
Please be aware that the transmission of data over the internet is not completely secure. While We will take all reasonable steps to protect your data, We cannot guarantee the security of data transmitted to Our website. Any transmission is at your own risk.
We retain your personal data only for as long as is necessary for the purposes for which it was collected, or as required by law. Our retention periods are as follows:
• Account data: Retained for the duration of your account, plus approximately two years after the account was last active, after which it will be deleted.
• Marketing data: Retained until you withdraw your consent or opt out. Accounts inactive for 12 months may be deactivated following notification.
• Financial and transaction data: Retained for the legally required period for tax, audit, and accounting purposes.
• Support and complaint records: Retained for the applicable limitation period under relevant law.
• Analytics and log data: Retained in accordance with Our cookie policy for the duration of the website.
At the end of each retention period, your personal data will be securely deleted from Our systems.
Under UK GDPR and EU GDPR, you have the following rights in relation to your personal data:
• Right of access: You may request a copy of the personal data We hold about you.
• Right to rectification: You may ask Us to correct any inaccurate or incomplete data We hold about you.
• Right to erasure: You may ask Us to delete your personal data where it is no longer necessary for the purpose for which it was collected, or where you withdraw consent, or where applicable law requires deletion.
• Right to restrict processing: You may ask Us to restrict Our processing of your data in certain circumstances.
• Right to object: You may object to Our processing of your data where We rely on legitimate interests as Our lawful basis.
• Right to data portability: You may request a copy of your data in a structured, commonly used, and machine-readable format.
• Right to withdraw consent: Where We rely on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal.
We will respond to all valid requests within one calendar month. To exercise any of these rights, please contact Us at support@balletclass.com.
UK residents have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
EU residents have the right to lodge a complaint with the supervisory authority in their country of residence. We would welcome the opportunity to address any concerns directly before you contact a supervisory authority.
If you are a resident of California, you have the following additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
• The right to know what personal data We collect, use, disclose, and sell
• The right to request deletion of your personal data
• The right to opt out of the sale or sharing of your personal data (We do not sell your data)
• The right to correct inaccurate personal data
• The right to limit the use of sensitive personal information
• The right not to be discriminated against for exercising your privacy rights
To exercise any of these rights, please submit a written request to support@balletclass.com. We may need to verify your identity before processing your request.
Residents of Virginia, Colorado, Connecticut, Utah, and other US states with applicable privacy laws may have similar rights to those described above. Please contact Us at support@balletclass.com to make a request.
Our website and subscription services are intended for adults. We do not knowingly collect personal data from children under the age of 13 (or under 16 in certain EU member states where a higher age of consent applies).
Individuals under the age of 18 may not register for an account independently, but may access the platform through an account registered by a parent or guardian, with appropriate parental consent.
If We become aware that We have inadvertently collected personal data from a child without appropriate parental or guardian consent, We will take steps to delete that information promptly. If you believe We may have collected data from a child, please contact Us at support@balletclass.com.
From time to time We may publish testimonials on Our website which may include your name or other personal information. We will always obtain your consent before publishing any testimonial containing your personal information. If you wish to have your personal information removed from a published testimonial, please contact Us at support@balletclass.com.
Our website may contain links to third party websites. These websites are not operated by Us and have their own privacy policies. We do not accept any responsibility or liability for the content or privacy practices of third party websites. We encourage you to review the privacy policy of any website you visit before submitting personal data.
If you have any questions about this Privacy Policy or how We handle your personal data, please contact Us:
Ballet Class Limited
71–75 Shelton Street
London, WC2H 9JQ
United Kingdom
Email: support@balletclass.com