Privacy Policy


Effective Date: 1st November 2023


Ballet Class Ltd (“We”, “Us”, “Our”) are committed to protecting and respecting your privacy. This Privacy Notice (the “Notice”) (together with Our Terms of Service) sets out the basis on which any personal data We collect from you, or that you provide to Us, via Our websites and communications with you, will be processed by Us. PLEASE READ THIS NOTICE CAREFULLY TO UNDERSTAND OUR VIEWS AND PRACTICES REGARDING YOUR PERSONAL DATA AND HOW WE WILL USE IT TO PROVIDE THE SERVICES OFFERED THROUGH OUR WEBSITE INCLUDING WHERE YOU ARE A SPONSOR OR GIFTING A SUBSCRIPTION.

From time to time, We may develop new or offer additional services. If the introduction of these new or additional services results in any material change to the way We collect or process your personal data, We will provide you with more information or additional terms or policies. Unless otherwise stated, when We introduce these new or additional services, they will be subject to this Notice.

Who We Are

Ballet Class Ltd is the controller and responsible for your personal data. Our contact details are: Ballet Class Limited
71-75 Shelton Street, London
United Kingdom, WC2H 9JQ

Information We May Collect From You

We may collect and process the following data about you:

Information You Give Us
You may give Us information about you by taking actions or filling in forms on Our Website or by corresponding with Us by phone, e-mail or otherwise. This includes information you provide when you register to use Our Website (including where you are sponsor or gifting a subscription), subscribe to Our service, participate in discussion boards, contests or surveys, or other social media functions on our Website, post or provide testimonials (see also below), pass us a message for forwarding to your sponsor or sponsee, nominate a gift recipient, access articles and other resources, and requests for customer support and technical assistance. The information you give Us may include your name, address, email address and phone number, billing information, log-in credentials, communications and marketing preferences – some of which is required to create an account – and any other personal information you choose to directly provide to Us in connection with your use of the Website and services.

We may post testimonials on our Website which may contain personal information such as your name. We will obtain your consent prior to posting the testimonial to post your name along with your testimonial. If you wish to remove any of your personal information that is being displayed on our Website, please send your request to

Information We Collect About You

With regard to each of your visits to Our Website, We may automatically collect the following information:

  • Technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform.

  • Information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from Our Website (including date and time); products or services you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any phone number used to contact Us.

  • Information We Collect From Others
    We may collect the following information from third party sources:

  • Authentication partners – if you register for or log into Our services using third party credentials (e.g. Instagram or other social media platforms), We will import your information from such third party to help create your account with Us.

  • Payment partners – We may receive data (such as a payment token) from Our payment partners such as PayPal and Stripe to enable Us to process payments and provide you with what you have purchased. However We do not receive or hold any card information.

  • We may receive your email address and name from someone who is gifting you a subscription.

  • Aggregated data – We may obtain certain analytical data, web user stats, such as cookie ID or other analytics that enables Us to provide dashboard and overview information and review how content has been viewed. It is important that the personal data We hold about you is accurate and current. Please keep Us informed if your personal data changes during your relationship with Us.

  • Cookies
    When you visit Our Website, We send one or more cookies – a small file containing a string of characters – to your computer that uniquely identifies your browser.
    No personal information – such as your name, address, contact phone numbers or email address – will be collected if you are only browsing Our Website. Some of Our cookies may collect your IP address, but if you are only browsing and provide no additional personal information, We would not be able to identify you from that information.
    The cookies We use on our Website are set out in the list below:

NOTE: Each of the cookies listed here is required for the basic operation of the platform and is served from our backend server and cannot be disabled.

user_utm_source, user_utm_medium, user_utm_term, user_utm_content and user_utm_campaign

  • Description: Please refer to the UTM parameters as documented in this help guide.

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session) but the data is retained until the user’s account is deleted.

user_referrer and referer

  • Description: Both refer to the same item. It tracks the website where the customer comes from

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session) but the data is retained until the user’s account is deleted.


  • Description: If you use an affiliate integration tool (Rewardful or Refersion), it will tell which affiliate should be connected to the web session/sale.

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session) but the data is retained until the user’s account is deleted. This data is also shared with the affiliate provider


  • Description: Code of the country from the end-user, used for VAT purposes

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session) but the data is retained until the user’s account is deleted.


  • Description: Collects the IP address of the end-user

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session) but the data is retained until the user’s account is deleted.


  • Description: Data about the device and web browser versions used by the end-user

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session)


  • Description: Timestamp for the beginning of the cookies web session

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session)


  • Description: Cookies web session is initialized, required to load the other essential cookies

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session)


  • Description: This cookie is the token of the login session, used to manage the user’s session when moving between pages.

  • Provider: Uscreen

  • Expiration: Expires at logout (end of the session)


  • Description: The cookie stores a session identifier so that our infrastructure monitor can count the sessions for our web application. It is deleted when the browser closes.

  • Provider: 3rd-Party,

  • Expiration: expires at logout (end of the session)

We do not intend to process any special categories of data. For data relating to minors, please see below under the heading Children for more information.

How Do We Use Your Information

We use information you give Us in the following ways:

  • services provisioning:

  • billing;

  • administration of sponsorship for sponsors and sponsees;

  • administration of subscription gifts;

  • user identification and authentication;

  • to provide you with information about Our services via email or telephone;

  • to carry out Our obligations arising from any contracts entered into between you and Us or to enable Us to deal with any query you have raised;

  • to notify you about changes to the services;

  • customer support; and/or services improvement.

We use the information we collect about you in the following ways:

  • To administer Our Website and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;

  • To improve Our Website to ensure that content is presented in the most effective manner for you and for your computer;

  • To allow you to participate in interactive features of Our service, when you choose to do so;

  • As part of Our efforts to keep Our Website safe and secure;

  • To measure or understand the effectiveness of advertising and content We serve to you and others, and to deliver relevant advertising to you, where you have expressly agreed to receive advertising; and/or

  • To make suggestions and recommendations to you about Our services that may interest you.

Under the GDPR, We are required to give you a lawful basis for our processing of your data. We can outline this as follows:

Type of Processing                                                                                                    Lawful basis

Sending marketing information to you (as an individual)             -          Consent

Carrying out our contractual obligations                                       -          Performance of a contract

Setting cookies                                                                                -          Consent

Sending marketing information to existing customers and          -          Legitimate interests

business prospects

Disclosure of your information

We will treat your information with complete respect and will not disclose it to any third party, other than to those necessary or appropriate in connection with any of the purposes for which we use personal information, including to subcontractors or service providers that help host or support the relevant sites or application services, or otherwise provide technical assistance to us.

If you subscribe to Our service, you normally will be required to provide your payment details (except where you are a sponsee or have been gifted an annual subscription). These details will be made available in part to both the payment gateway and merchant bank involved. We ourselves will not receive and/or store your credit card details.  We use Stripe ( as Our payment provider. Stripe will process the payment data as an independent controller and in accordance with its own privacy policy, which can be found here: Your personal data will only be used by Stripe for the purposes of processing your payment, and will be securely encrypted. Stripe is based in Dublin and the United States, so your transaction may involve your personal data being transferred outside of the EEA directly to them, if you are based in Europe.

We may also disclose your information to third parties as follows:

  • In connection with the sale or transfer of all or part of Our business.

  • As required by law and or in the good faith belief that disclosure is necessary to protect Our rights and/or comply with a judicial proceeding, court order, bankruptcy or similar legal process

Where we use third party service providers as outlined above, We choose parties which We believe offer a secure service and help Us enhance our services or practices, and follow any legal requirements that may apply.

Where Do We Store Your Personal Data
We will keep your personal data secure by taking appropriate technical and organisational measures against its unauthorised or unlawful processing and against its accidental loss, destruction or damage.

Our website is hosted by on secure servers located in the USA. The data that we collect from you will therefore be transferred to, and stored at, a destination outside the European Economic Area (“EEA”). It may also be processed by staff operating outside the EEA who process account details and who provide support services. Transfers will only be made to countries which are the subject of an adequacy decision of the EU Commission or recipients who have entered into binding contracts with us to comply with the terms of this Notice and Data Protection Law. By submitting your personal data, you agree to this transfer, storing or processing. For the purposes of this Notice, Data Protection Law means (i) the UK GDPR and Data Protection Act 2018, (ii), for customers in the EEA, the General Data Protection Act, and (iii) and any national implementing laws of the GDPR, as amended from time to time and any successor legislation to the UK GDPR, the GDPR or the Data Protection Act 2018.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed, including the running of an active firewall, two-factor authentication and malware scanning. In addition, We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on Our instructions and they are subject to a duty of confidentiality. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable supervisory authority of a breach where We are legally required to do so.

Unfortunately, the transmission of information via the internet is not completely secure. Although We will do Our best to protect your personal data, We cannot guarantee the security of your data transmitted to our Website; any transmission is at your own risk. Once We have received your

information, We will use strict procedures and security features to try to prevent unauthorised access.

How Long Do We Store Your Data For
We may keep records of any personal information obtained from you on or through Our Website, or otherwise, for as long as We believe is reasonably required for our ongoing legitimate business needs, or such longer period as may be required for legal, audit and compliance purposes. This does not affect your right to opt out from receiving marketing communications, as outlined in the section “Your Rights” below.

Our retention policy is set out below:

1. Account registration and maintenance, managing our relationship with you such as request feedback, review or survey and review responses – Once you have registered an account with the Website, your account details will be kept in our database, unless deleted by you or if you ask us to delete the details. We will also delete your account, approximately two years after the account was last active.

2. Marketing – We will retain your personal data that we process with your consent for marketing purposes until such time as your consent is withdrawn. For the avoidance of doubt, if you withdraw your consent, we will not conduct any marketing that is necessary for our legitimate interests, although may still contact you for other purposes relating to the services or your account. We may from time to time deactivate and/or delete an account that is inactive for a period of 12 (twelve) months by providing notification of inactivity by email.

3. Handling queries/complaints relating to your account – we will retain all data relating to your account, and associated queries for the applicable limitation period under applicable national laws relevant for claims for breach by us of any contract between you and us. Please contact us for further information on limitation period.

4. To keep records of transactions and processing activities – we will retain all financial data provided or generated in connection with your subscriptions for the legal retention period for tax, audit and associated reports/accounting.

5. To operate the Website, provide support, deliver web content to subscribers etc – we will maintain this data, including logs and web server records, for the duration of the Website and the applicable limitation period relevant for claims for breach of contract.

6. To use data analytics and map data flows to improve the Website, products/services, marketing, customer relationships and experiences –this data will be retained in accordance with our cookie policy (see above for more information).

At the end of each retention period we will delete your personal data (for example deleting your account or the data held in the applicable database). However, if such data is necessary to fulfil other purposes, we will keep your personal data but only to process it for such other purposes. Where we rely on the legal retention period, at the end of the legal retention period personal data stored in the databases and other electronic documents will be deleted.

Your Rights – EU and UK Residents
We acknowledge and respect your rights as an individual.

You have the right to ask Us not to process your personal data for marketing purposes. You may also choose not to receive publications or certain other communications from Us at any time by opting- out by phone, email or via direct marketing emails sent to you.

In addition to the right referred to above, you also have the following rights:

  • Correction right – the right to correct inaccurate or incomplete personal data held by Us.

  • Erasure right – you can request erasure of your personal data if it is no longer necessary for Us to retain it for the purpose for which it was collected, if you withdraw your consent, if you have objected to Our processing and We have no other justification for processing the data, if it was processed unlawfully or if We are under a legal obligation to erase the data. If one of these grounds exist and We have no other legitimate grounds for retaining or processing your data, We will erase it without delay.

  • Right to object – you can object to Our processing of your data. We will stop processing the data unless We can demonstrate a compelling legitimate ground.

  • Restriction right – this will apply if you contest the accuracy of the personal data We hold, until We can verify its accuracy; if the processing is unlawful; if you wish Us to preserve it for a legal claim or if you object to processing based on Our or a third party’s legitimate interests, until We decide which interests prevail. We will notify you before lifting a restriction.

You have the right to make a complaint at any time to your supervisory authority. In the UK this is the Information Commissioner’s Office (ICO), the UK regulator for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact Us in the first instance. If you wish to exercise any of your lawful rights or have questions in this regard, please reach out to Us via the contact details provided below. Our Website may, from time to time, contain links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Additional Information for customers based in the United States – California Residents
Where we collect your personal data via our Website, we will provide notice at or before the point of collection so that you are aware of how your data is being used. Any data collected through Our Website will be used for marketing and/or sales purposes as appropriate. We will not sell your personal data to a third party.
You have the right to request that We provide you with a list of the categories of your personal data We hold, the categories of sources from which We have obtained this data, and the categories of third parties that We may share this data with. You may also request that We provide you with a copy of any of your data that We have collected. You can make a request to access your data at any time by submitting a written request to the contact details below. We may need to verify your identity before We are able to respond.
You also have the right to ask Us to delete your personal data. However you should be aware that if you request your details to be deleted, this will mean We will have no record of any opting out that you may have requested and that you therefore may receive unsolicited communications in the future. You can exercise this right at any time by submitting a written request to the contact details below.

We will never deny you goods or services, charge you a different price or rate for goods or services, provide you with a different level or quality of goods or services, or suggest any of the aforementioned actions based upon you exorcizing your rights to your data.

Our site may, from time to time, contain links to and from the websites of our group companies, partner networks, clients, and/or affiliates. If you follow a link to any of these websites, please note that these websites are subject to their own privacy policies and that we do not accept any responsibility or liability for these sites and policies. Please check these policies before you submit any personal data to these websites.

We recognise the privacy interests of children and encourage parents and guardians to take an active role in their children’s online activities and interests. Individuals younger than 18, but of the required age for consent to use online services, may not register for Services on our Website, but may have a parent or guardian register for Services and help them access appropriate content.

In accordance with GDPR and the Children’s Online Privacy Protection Act (“COPPA”), our Website and the subscription services are not intended for use by children and we do not knowingly request, solicit, access or receive personally information (as defined in the GDPR and COPPA, as applicable) from anyone under the age of 16 and 13 respectively unless we have parental consent or consent of the child’s guardian. Where we are aware that any personal information submitted through our sites or our Services belongs to a child and we do not have parental or guardian’s consent, we will delete this personal information from our records. We also comply with other age restrictions and requirements in accordance with applicable local laws.

Changes to the Privacy Notice
We reserve the right to amend this Privacy Notice at any time to reflect changes in the law, our data collection and use practices, the features of our services, or advances in technology. Any changes we may make to our Privacy Notice in the future will be posted on this page and, where appropriate, notified to you by email. Please check back frequently to see any updates or changes to our Notice.

Contact Information
Please feel free to contact us if you have any questions about our Privacy Notice or the information practices of the services.
Ballet Class Limited
71-75 Shelton Street,


United Kingdom